Marketing and promotion play a vital role in business; it is no less than the food you serve, nor the service you provide. It is the difference between the success and/or failure of your restaurant. Here are some tips on how to build a successful marketing campaign:
Build Your Website
One of the best ways to attract local customers is to establish a user-friendly and easy to navigate website that’s integrated with your current menu. A website is a powerful tool as it can display photos of the menu, provide contact details, take bookings and so much more.
Provide Engaging Customer Rewards
Next is to integrate a reward system in your business such as loyalty programs, and point systems. You can give gifts to your frequent customers to show your appreciation.
Maximise Social Media Platforms
Social media is a huge platform that can be used for promotions.
Keep your customers updated by creating social media accounts and posting fun pictures, events, and even limited-time offers. Have a delivery service either by partnering up with a delivering company or by providing your own.
Most customers will look for reviews before choosing a restaurant near them and that makes online reviews so important. Google and Facebook both offer easy options for customers to leave reviews for your business. You can also encourage customers to give reviews by giving discounts or running promotions.
Following all these can at least set you up for a good starting point in your business.